Also known as CPC / PPC Advertising, cost-per-click, pay-per-click, Social Media Marketing, AdWords, SEM, Search Engine Marketing, Facebook advertising and more…
Simply put, Paid Media is when you create and set up online advertising and marketing campaigns where you place and spend money on adverts and profile optimisation. The cost-per-click on your advert depends largely on your target market, how niche your brand may be, as well as your budget that you are willing to spend.
Social Media Marketing is incredibly good value for money and a little bit really does go a long way! With the right strategy and audience, we can ensure your adverts are being served to the right people in the most cost-effective way.
With Google AdWords, your business gets found by people on Google precisely when they’re searching for the things that you offer. When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to the right people.
Keywords are words or phrases you choose when you set up your AdWords campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours. By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms, or visits a website with related content. You can also choose to show your ads at certain times of day, and specify a location and language.